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Mastering Fashion Marketing

By: Contributor(s): Material type: TextTextLanguage: English Publication details: London Palgrave Macmillan 2009Description: 376ISBN:
  • 9781403919021
Subject(s): DDC classification:
  • 658.8 JAC
Summary: • The customer and fashion consumption • Marketing research and information for fashion • Fashion segmentation, targeting and positioning (STP) • Marketing mix: the fashion product • Marketing mix: pricing in fashion • Marketing mix: promotion and marketing communications • Marketing mix: place & channels of distribution and service • Branding in fashion and luxury • New approaches to fashion marketing • Strategic and tactical planning in fashion marketing
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Item type Current library Call number Status Notes Barcode
Donated Book School of Fashion Technology 658.8 JAC (Browse shelf(Opens below)) Available (not for issue) D110 SOFT-BK-D110

• The customer and fashion consumption
• Marketing research and information for fashion
• Fashion segmentation, targeting and positioning (STP)
• Marketing mix: the fashion product
• Marketing mix: pricing in fashion
• Marketing mix: promotion and marketing communications
• Marketing mix: place & channels of distribution and service
• Branding in fashion and luxury
• New approaches to fashion marketing
• Strategic and tactical planning in fashion marketing

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