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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

By: Material type: TextLanguage: English Publication details: Switzerland Palgrave Macmillan 2019Description: 277ISBN:
  • 9783030119102
Subject(s): DDC classification:
  • 658.8 RAJ
Summary: PART I ROLE OF CONSUMERS 1. Consumer Behavior: Internal Factors 2. Consumer Behavior: External Factors PART II MARKET & ORGANIZATION 3. Understanding Market Environment 4. Strategic Capability and Direction PART III 5. ADVANCED MARKETING-MIX 6. Product and Brand Strategy 7. Pricing Strategy 8. Distribution and Promotion Strategy 9. Marketing Research
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books School of Fashion Technology 658.8 RAJ (Browse shelf(Opens below)) 33% Available (not for issue) SOFT-BK-4972

PART I ROLE OF CONSUMERS
1. Consumer Behavior: Internal Factors
2. Consumer Behavior: External Factors
PART II MARKET & ORGANIZATION
3. Understanding Market Environment
4. Strategic Capability and Direction
PART III 5. ADVANCED MARKETING-MIX
6. Product and Brand Strategy
7. Pricing Strategy
8. Distribution and Promotion Strategy
9. Marketing Research

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