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Berman Barry

Retail Management : A Strategic Approach - 13th - India Pearson 2022 - 722

PART 1 An Overview of Strategic Retail Management
Chapter 1 An Introduction to Retailing
Chapter 2 Building and Sustaining Relationships in Retailing
Chapter 3 Strategic Planning in Retailing
PART 2 Situation Analysis
Chapter 4 Retail Institutions by Ownership
Chapter 5 Retail Institutions by Store-Based Strategy Mix
Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
PART 3 Targeting Customers and Gathering Information
Chapter 7 Identifying and Understanding Consumers
Chapter 8 Information Gathering and Processing in Retailing
PART 4 Choosing a Store Location
Chapter 9 Trading-Area Analysis
Chapter 10 Site Selection
PART 5 Managing a Retail Business
Chapter 11 Retail Organization and Human Resource Management
Chapter 12 Operations Management: Financial Dimensions
Chapter 13 Operations Management: Operational Dimensions
PART 6 Merchandise Management and Pricing
Chapter 14 Developing Merchandise Plans
Chapter 15 Implementing Merchandise Plans
Chapter 16 Financial Merchandise Management
Chapter 17 Pricing in Retailing
PART 7 Communicating with the Customer
Chapter 18 Establishing and Maintaining a Retail Image
Chapter 19 Promotional Strategy
PART 8 Putting It All Together
Chapter 20 Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing



ISBN: 9789332587694

Subjects--Topical Terms:
Retailing

Dewey Class. No.: 687 / BER