Mass Affluence : Seven New Rules of Marketing to Today's Consumer

Nunes Paul

Mass Affluence : Seven New Rules of Marketing to Today's Consumer - Boston Harvard Business School Press 2004 - 269

1. The New Mass Market
Part One - The New Rule of Positioning
2. Seize the New Middle Ground
3. Treat Some Customers More Equal Than Other
Part Two – The New rules of Designing Offerings
4. Fins an Occasional Use
5. Introduce of New Math of Ownership
6. Grow the Return of Consumption
Part Three – The New Rule of Customer Reach
7. Think Global Retail Local
8. Become Apropos of Everyone
Part Four – What Next?
9. Tomorrow’s Mass Market



9781591391968


Marketing

658.8 / NUN