Design of Business : Why Design Thinking is the Next Competitive Advantage

Martin Roger

Design of Business : Why Design Thinking is the Next Competitive Advantage - Boston Harvard Business Press 2009 - 191

. The Science and Art of Business
2. Reliability versus Validity
3. The Competitive Advantage of Design Thinking
4. The Design of Procter & Gamble
5. Organizational Implications
6. Implications for Leadership
7. Implications for You




9781422177808


Design

745.4 / MAR