Mastering Fashion Marketing

Jackson Tim

Mastering Fashion Marketing - London Palgrave Macmillan 2009 - 376

• The customer and fashion consumption
• Marketing research and information for fashion
• Fashion segmentation, targeting and positioning (STP)
• Marketing mix: the fashion product
• Marketing mix: pricing in fashion
• Marketing mix: promotion and marketing communications
• Marketing mix: place & channels of distribution and service
• Branding in fashion and luxury
• New approaches to fashion marketing
• Strategic and tactical planning in fashion marketing



9781403919021


Marketing

658.8 / JAC