Kellogg on Branding

Tybout Alice M.

Kellogg on Branding - Canda John Wiley & Sons, Inc 2005 - 334

• Acknowledgments.
• Introduction
• The Challenge of Branding.
• Section I: Key Branding Concepts
• Section II: Strategies for Building and Leveraging Brands.
• Section III: From Strategy to Implementation.
• Section IV: Branding Insights from Senior Managers Index
• Show less



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Branding

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