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Innovation Matrix : 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property

Jeyakodi Deepika

Innovation Matrix : 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property - BIS Publishing 2019 - 135

PART 1: Why intellectual property is key to managing innovation.
PART 2: Game on: You need a strategy.
MOVE 1: THINK: Internal & external analysis.
MOVE 2: STRATEGIZE: Gathering your innovation & IP options.
MOVE 3: ACT: Strategy implementation.
PLAY: 3 Cases That Pull It All Together

ISBN: 9789063695200

Subjects--Topical Terms:
Design

Dewey Class. No.: 745.4 / JEY

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