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Digital & Marketing Asset Management :The Real Story about Dam Technology & Practice

Regli Theresa

Digital & Marketing Asset Management :The Real Story about Dam Technology & Practice - New York Rosenfeld 2016 - 225

1. What Is Digital And Marketing Asset Management Technology?
2. The Business Case For Digital And Marketing Asset Management
3. The DAM Maturity Model
4. DAM Technology Services: Asset Creation And Management
5. DAM Technology Services: Search, Retrieval, And Navigation
6. DAM Technology Services: Asset Assembly And Delivery
7. DAM Technology Services: Architecture And Administration
8. Cloud, On-Premise, Or Hybrid? DAM Delivery Models
9. You're Not Just Buying A Tool: Strategic Considerations
10. Universal Scenarios: The Key To Comparing Technologies
11. Mixology: DAM In The Digital Marketing Cocktail

ISBN: 9781933820729

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / REG

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