Marking 6.0: The Future is Immersive

Kotler Philip

Marking 6.0: The Future is Immersive - Canada Wiley 2024 - 247

PART I INTRODUCTION TO MARKETING 6.0.
1. Welcoming The Era Of Marketing 6.0
2. The Emergence Of Phygital Natives
3. The Inevitability Of Immersive Marketing
4. The Future Of Customer Experience
PART II THE MARKETING 6.0 ENABLER AND ENVIRONMENT.
5. Understanding The Tech Enablers
6. Building Extended Realities
7. Tapping In The Metaverse
PART III THE MARKETING 6.0 EXPERIENCE.
8. Multisensory Marketing
9. Spatial Marketing
10. Metaverse Marketing



9781119835219


Marketing

658.8 / KOT