Beyond Fashion: Inside the Fashion Business
Caielli Ilaria
Beyond Fashion: Inside the Fashion Business - Spain Hoaki 2022 - 223
INTRODUCTION
FASHION AND CONTEMPORANEITY
• Fashion In The 20th And 21st Centuries
• Fashion Brand. Luxury And High Street
• Fast Fashion Revolution
• Eras, Places And Fashion. Fashion
• Capitals, Fashion Shows, Street Style
• Fashion Editors Vs Influencers.
• Fashion In Old And New Media
FASHION AND SOCIAL SCIENCES: "I BUY THEREFORE I AM"
• Beyond The Clothes Themselves. The Meaning Of Fashion In Society
• Why Do We Buy?
• Novelty, Scarcity, Hedonism And Competition
• Anatomy Of A Trend
• Status And Aspirations. Logos And Meanings
THE LURE OF LUXURY
• Luxury: From Vice To Marketing Tool
• The Magic Of Marketing.
• I Don't Need It But I Do
• The Art Of Selling Dreams. Economic And Emotional Value
• A Front Row Seat: Diffusion Of Fashions Between Tradition To Innovation
WHAT WOMEN WANT. BRANDING AND COMMUNICATION
• For The Love Of The Brand. Identity, Values And Traditions
• Style Star. The Creative Director And The Cult Of Personality
• The Power Of Stardom. Hollywood, Royals And Power Stylists
• Identity For Sale. Communication In The World Of The Image
IT'S A MALL WORLD: RETAIL AND SHOPPING TEMPLES
• A Brief History Of Shopping
• Merchandising And Consumption
• Starchitects And Brand Image
• Online
THE GLOBAL MARKET
• Supply Chains
• Vintage And Second Hand
• Diversity And Inclusion
NEW FRONTIERS
• Fashion And Politics
• Circular Fashion
• Technology In The Service Of The Environment
• Fashion After The Crisis
BIBLIOGRAPHY
9788417656737
Fashion Business
687 / CAI
Beyond Fashion: Inside the Fashion Business - Spain Hoaki 2022 - 223
INTRODUCTION
FASHION AND CONTEMPORANEITY
• Fashion In The 20th And 21st Centuries
• Fashion Brand. Luxury And High Street
• Fast Fashion Revolution
• Eras, Places And Fashion. Fashion
• Capitals, Fashion Shows, Street Style
• Fashion Editors Vs Influencers.
• Fashion In Old And New Media
FASHION AND SOCIAL SCIENCES: "I BUY THEREFORE I AM"
• Beyond The Clothes Themselves. The Meaning Of Fashion In Society
• Why Do We Buy?
• Novelty, Scarcity, Hedonism And Competition
• Anatomy Of A Trend
• Status And Aspirations. Logos And Meanings
THE LURE OF LUXURY
• Luxury: From Vice To Marketing Tool
• The Magic Of Marketing.
• I Don't Need It But I Do
• The Art Of Selling Dreams. Economic And Emotional Value
• A Front Row Seat: Diffusion Of Fashions Between Tradition To Innovation
WHAT WOMEN WANT. BRANDING AND COMMUNICATION
• For The Love Of The Brand. Identity, Values And Traditions
• Style Star. The Creative Director And The Cult Of Personality
• The Power Of Stardom. Hollywood, Royals And Power Stylists
• Identity For Sale. Communication In The World Of The Image
IT'S A MALL WORLD: RETAIL AND SHOPPING TEMPLES
• A Brief History Of Shopping
• Merchandising And Consumption
• Starchitects And Brand Image
• Online
THE GLOBAL MARKET
• Supply Chains
• Vintage And Second Hand
• Diversity And Inclusion
NEW FRONTIERS
• Fashion And Politics
• Circular Fashion
• Technology In The Service Of The Environment
• Fashion After The Crisis
BIBLIOGRAPHY
9788417656737
Fashion Business
687 / CAI
