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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making - Switzerland Palgrave Macmillan 2019 - 277

PART I ROLE OF CONSUMERS
1. Consumer Behavior: Internal Factors
2. Consumer Behavior: External Factors
PART II MARKET & ORGANIZATION
3. Understanding Market Environment
4. Strategic Capability and Direction
PART III 5. ADVANCED MARKETING-MIX
6. Product and Brand Strategy
7. Pricing Strategy
8. Distribution and Promotion Strategy
9. Marketing Research

ISBN: 9783030119102

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / RAJ

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