Basics Advertising o1: Copywriting The Creative Process of Writing text for Advertisements or Publicity Material

Bowdery Rob

Basics Advertising o1: Copywriting The Creative Process of Writing text for Advertisements or Publicity Material - Switzerland A.V.A. 2008 - 175

1. Writing With Purpose
2. Understanding Your Product
3. Knowing Your Audience
4. Mastering The Language
5. Sharpening Your Style
6. Rules And Restrictions
7. Creating Effective Copy
8. Advertising Around The World


9782940373680


Advertising

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