Visual Merchandising & Display

Pegler Martin M.

Visual Merchandising & Display - 7th - Bloomsbury Publishing -New York 2018 - 402

Part I: Getting Started—Visual Merchandising and Display Basics
1. Why Do We Display?
2. Color and Texture
3. Line and Composition
4. Light and Lighting
5. The Design Process
Part II: Display Locations and Design Methods
6. The Exterior of the Store
7. Display Window Construction
8. Store Interiors
9. Types of Display and Display Settings
10. Techniques Commonly Used in Visual Merchandising
11. Seasonal Displays and Familiar Symbols
Part III: What to Use for Successful Displays
12. Mannequins and Alternatives
13. Dressing the Three-Dimensional Form
14. Fixtures
15. Visual Merchandising and Dressing Fixtures
16. Modular Fixtures and Systems in Store Planning
17. Furniture as Merchandisers and Props
18. Materials and Graphics Used in Visual Merchandising and Store Design
Part IV: Related Areas of Visual Merchandising
19. Fashion Accessory Display
20. Home Fashions, Hard Goods, and Food Displays
21. Point-of-Purchase Display
22. Exhibit and Trade Show Design
Part V: Visual Merchandising and Planning
23. Visual Merchandise Planning
24. Store Planning and Design
25. Community and Experiential Stores
Part VI: Industry Resources
26. Trade Organizations and Sources
27. Career Opportunities in Visual Merchandising


9781501315299


Merchandising

687