Integrated Advertising, Promotion, and Marketing Communications
Clow K E
Integrated Advertising, Promotion, and Marketing Communications - 2nd ed - New Delhi Prentice Hall 2004 - 538p
advertising
81-203-2450-1
Advertising
659.1 / CLO
Integrated Advertising, Promotion, and Marketing Communications - 2nd ed - New Delhi Prentice Hall 2004 - 538p
advertising
81-203-2450-1
Advertising
659.1 / CLO