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Marketing As Strategy Understanding The Ceo's Agenda for Driving Growth and Innovation

Kumar N

Marketing As Strategy Understanding The Ceo's Agenda for Driving Growth and Innovation - New Delhi Penguin books 2004 - 270p

Marketing strategies;Strategic marketing

ISBN: 067005789-4

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.802 / KUM

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