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Strategic Brand Management New Approach To Creating And Evaluating Brand Evaluation

Kapferer J N

Strategic Brand Management New Approach To Creating And Evaluating Brand Evaluation - New Delhi The free press 1992 - 341p

Branding;strategic brand management

ISBN: 0-02-917045-1

Subjects--Topical Terms:
Branding strategic brand management

Dewey Class. No.: 658.827 / KAP

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