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Service Management and Marketing Customer Management in Service Competition

Gronroos C

Service Management and Marketing Customer Management in Service Competition - 3rd Ed. - New Delhi Wiley India (p) Ltd 2012 - 483p

Services marketing

ISBN: 978-81-265-1287-4

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: 658.8 / GRO

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