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Media Planning And Buying: Principles And Practice In The Indian Context

Menon A

Media Planning And Buying: Principles And Practice In The Indian Context - 11th Ed. - India McGraw-Hill 2019 - 345p

advertising;IMC

ISBN: 978007014607

Subjects--Topical Terms:
advertising;IMC

Dewey Class. No.: 659.1 / MEN

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