Principles Of Advertising And IMC (Record no. 323259)

MARC details
000 -LEADER
fixed length control field 00450nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230718s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number DUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Duncan T.
9 (RLIN) 107221
245 ## - TITLE STATEMENT
Title Principles Of Advertising And IMC
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2008
Name of publisher, distributor, etc. Tata McGraw-Hill
300 ## - PHYSICAL DESCRIPTION
Extent 733
365 ## - TRADE PRICE
Currency code Rs.
Price amount 630.00
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Duncan T.
9 (RLIN) 107221
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
d O:0040801-Dec-2009B:184607-Oct-2009
c GENRL
b 126
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Budget Code Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Discount Cost, replacement price Bill Date Koha item type Original Barcode
        Cummins College of Engineering for Women Pune Cummins College of Engineering for Women Pune 01/12/2009 Tbs GENRL 504.00 1846   659.1 CCEP-BK-34466 18/07/2023 126 630.00 07/10/2009 Books 034466