Mass Media & Communication (Record no. 356574)
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                            | 000 -LEADER | |
|---|---|
| fixed length control field | 00733nam a2200181 4500 | 
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231122155329.0 | 
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231121b |||||||| |||| 00| 0 eng d | 
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng | 
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | STE | 
| Classification number | 302.23 | 
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Steinberg Charles S. Ed. | 
| 245 ## - TITLE STATEMENT | |
| Title | Mass Media & Communication | 
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York | 
| Name of publisher, distributor, etc. | Hastings House Publishers | 
| Date of publication, distribution, etc. | 1966 | 
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 530 | 
| 365 ## - TRADE PRICE | |
| Price amount | 6911.31 | 
| Currency code | Rs.00 | 
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 1. The Structure & Development of Mass Communication<br/>2. Public Opinion<br/>3. The Newspaper<br/>4. The American Magazine<br/>5. The Motion Picture<br/>6. Broadcasting Media<br/>7. Book Publishing<br/>8. International Communication<br/>9. The Motivation of Assent<br/>10. The Effect of Mass Media<br/> | 
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass Media | 
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books | 
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Net Price | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Discount | Actual Price | Bill Date | Koha item type | Original Barcode | 
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Fashion Technology | School of Fashion Technology | 20/11/2023 | Design Book Studio | 6911.31 | 258 | 2 | 302.23 STE | SOFT-BK-4195 | 09/07/2024 | 28/06/2024 | 20 | 8639.14 | 27/10/2023 | Reference book | 004195 |