Mass Affluence : Seven New Rules of Marketing to Today's Consumer (Record no. 357817)

MARC details
000 -LEADER
fixed length control field 00939nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240513115801.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591391968
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number NUN
100 ## - MAIN ENTRY--PERSONAL NAME
Author Nunes Paul
245 ## - TITLE STATEMENT
Title Mass Affluence : Seven New Rules of Marketing to Today's Consumer
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 269
520 ## - SUMMARY, ETC.
Summary, etc. 1. The New Mass Market<br/>Part One - The New Rule of Positioning<br/>2. Seize the New Middle Ground<br/>3. Treat Some Customers More Equal Than Other<br/>Part Two – The New rules of Designing Offerings<br/>4. Fins an Occasional Use<br/>5. Introduce of New Math of Ownership<br/>6. Grow the Return of Consumption<br/>Part Three – The New Rule of Customer Reach<br/>7. Think Global Retail Local<br/>8. Become Apropos of Everyone<br/>Part Four – What Next?<br/>9. Tomorrow’s Mass Market<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Actual Price Koha item type Original Barcode
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 20/03/2024   658.8 NUN SOFT-BK-D76 26/04/2024 1.00 Donated Book D76