Mastering Fashion Marketing (Record no. 358084)

MARC details
000 -LEADER
fixed length control field 00959nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240615134457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240610b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781403919021
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number JAC
100 ## - MAIN ENTRY--PERSONAL NAME
Author Jackson Tim
245 ## - TITLE STATEMENT
Title Mastering Fashion Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 376
520 ## - SUMMARY, ETC.
Summary, etc. • The customer and fashion consumption<br/>• Marketing research and information for fashion<br/>• Fashion segmentation, targeting and positioning (STP)<br/>• Marketing mix: the fashion product<br/>• Marketing mix: pricing in fashion<br/>• Marketing mix: promotion and marketing communications<br/>• Marketing mix: place & channels of distribution and service<br/>• Branding in fashion and luxury<br/>• New approaches to fashion marketing<br/>• Strategic and tactical planning in fashion marketing<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shaw David
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Bill Date Koha item type Original Barcode
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 10/06/2024 4 658.8 JAC SOFT-BK-D110 26/12/2024 23/12/2024 10/06/2024 Donated Book D110