Kellogg on Branding (Record no. 358101)

MARC details
000 -LEADER
fixed length control field 00775nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240613110057.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240613b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471690160
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 687
Item number TYB
100 ## - MAIN ENTRY--PERSONAL NAME
Author Tybout Alice M.
245 ## - TITLE STATEMENT
Title Kellogg on Branding
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Canda
Name of publisher, distributor, etc. John Wiley & Sons, Inc
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 334
520 ## - SUMMARY, ETC.
Summary, etc. • Acknowledgments.<br/>• Introduction<br/>• The Challenge of Branding.<br/>• Section I: Key Branding Concepts<br/>• Section II: Strategies for Building and Leveraging Brands.<br/>• Section III: From Strategy to Implementation.<br/>• Section IV: Branding Insights from Senior Managers Index<br/>• Show less<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Calkins Tim
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Bill Date Koha item type Original Barcode
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 13/06/2024 1 687 TYB SOFT-BK-D113 20/07/2024 20/07/2024 13/06/2024 Donated Book D113