Contemporary Marketing (Record no. 365453)

MARC details
000 -LEADER
fixed length control field 01560nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250313112359.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250311b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355738479
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BOO
100 ## - MAIN ENTRY--PERSONAL NAME
Author Boone Louis E.
245 ## - TITLE STATEMENT
Title Contemporary Marketing
250 ## - EDITION STATEMENT
Edition statement 18th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India
Name of publisher, distributor, etc. Cengage Learning Hoaki
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 399
365 ## - TRADE PRICE
Price amount 839.00
Currency code Rs.00
520 ## - SUMMARY, ETC.
Summary, etc. Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.<br/>1. Marketing: The Art and Science of Satisfying Customers.<br/>2. Strategic Planning in Contemporary Marketing.<br/>3. The Marketing Environment, Ethics, and Social Responsibility.<br/>4. E-Business: Managing the Customer Experience.<br/>5. Social Media: Living in the Connected World.<br/>Part II: UNDERSTANDING BUYERS AND MARKETS.<br/>6. Consumer Behavior.<br/>7. Business Markets and Buying Behavior.<br/>8. Global Marketing.<br/>Part III: TARGET MARKET SELECTION.<br/>9. Market Segmentation, Targeting, and Positioning.<br/>10. Marketing Research.<br/>Part IV: PRODUCT DECISIONS.<br/>11. Product and Branding Concepts.<br/>12. Developing and Managing Products.<br/>Part V: PRICING DECISIONS.<br/>13. Pricing Concepts.<br/>14. Pricing Strategies.<br/>Part VI: DISTRIBUTION DECISIONS.<br/>15. Distribution Channels and Supply Chain Management.<br/>16. Retailing and Direct Marketing.<br/>Part VII: PROMOTIONAL DECISIONS.<br/>18. Integrated Marketing Communications, Advertising, and Public Relations.<br/>19. Personal Selling and Sales Promotion.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kurtz David L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Actual Price Bill Date Koha item type
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 04/03/2025 Amazon.in 839.00 IN-219930   658.8 BOO SOFT-BK-4346 11/03/2025 850.00 20/02/2025 Books