Marketing Mixology: Four Essential Ingredients for Marketing Success (Record no. 367053)

MARC details
000 -LEADER
fixed length control field 00714nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250620121302.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250620b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789360453220
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Author Parameswaran Ambi
245 ## - TITLE STATEMENT
Title Marketing Mixology: Four Essential Ingredients for Marketing Success
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India
Name of publisher, distributor, etc. Westland Business
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent 152
365 ## - TRADE PRICE
Price amount 248.00
Currency code Rs.00
520 ## - SUMMARY, ETC.
Summary, etc. • The Four Essential Marketing Skills<br/>• The Magic Potion: Brand Building<br/>• The Wheel: Selling and Negotiation<br/>• The Voice: Communication<br/>• Summing Up and Planning Ahead<br/>• Additional Resources<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Date last checked out Discount Actual Price Bill Date Koha item type
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 20/06/2025 Amazon.in 248.00 FQAF-4743 1 658.8 PAR SOFT-BK-4428 22/07/2025 21/06/2025 29.15% 350.00 16/06/2025 Books