Indian Advertising Laughter & Tears: 1950 to 2013 (Record no. 369752)

MARC details
000 -LEADER
fixed length control field 00637nam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260109113353.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260108b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789383098477
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Author Chaudhuri Arun
245 ## - TITLE STATEMENT
Title Indian Advertising Laughter & Tears: 1950 to 2013
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Niyogi Books
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 388
365 ## - TRADE PRICE
Price amount 596.25
Currency code Rs.00
520 ## - SUMMARY, ETC.
Summary, etc. 1. 1950-1960 OVERVIEW<br/>2. 1960-1970 TRANSITION<br/>3. 1970-1980 GROWTH<br/>4. 1980-1990 LEARNING<br/>5. 1990-2000 NEW AGE<br/>6. 2001-THE PRESENT TIME AHEAD<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Discount Actual Price Bill Date Koha item type
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 31/12/2025 Design Book Studio 596.25 253   659 CHA SOFT-BK-4803 08/01/2026 25% 795.00 22/11/2025 Books