Marking 6.0: The Future is Immersive (Record no. 370332)

MARC details
000 -LEADER
fixed length control field 00977nam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260212162036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260205b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119835219
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Author Kotler Philip
245 ## - TITLE STATEMENT
Title Marking 6.0: The Future is Immersive
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Canada
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 247
365 ## - TRADE PRICE
Price amount 1696.84
Currency code Rs.00
520 ## - SUMMARY, ETC.
Summary, etc. PART I INTRODUCTION TO MARKETING 6.0. <br/>1. Welcoming The Era Of Marketing 6.0<br/>2. The Emergence Of Phygital Natives<br/>3. The Inevitability Of Immersive Marketing<br/>4. The Future Of Customer Experience<br/>PART II THE MARKETING 6.0 ENABLER AND ENVIRONMENT. <br/>5. Understanding The Tech Enablers<br/>6. Building Extended Realities<br/>7. Tapping In The Metaverse<br/>PART III THE MARKETING 6.0 EXPERIENCE. <br/>8. Multisensory Marketing<br/>9. Spatial Marketing<br/>10. Metaverse Marketing<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya Hermawan
-- Setiawan Iwan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Discount Actual Price Bill Date Koha item type
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 04/02/2026 Design Book Studio 1696.84 288   658.8 KOT SOFT-BK-4947 05/02/2026 33% 2532.60 12/12/2025 Books