Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making (Record no. 370369)

MARC details
000 -LEADER
fixed length control field 00894nam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260212151245.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030119102
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Author Rajagopal
245 ## - TITLE STATEMENT
Title Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Switzerland
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 277
365 ## - TRADE PRICE
Price amount 10693.49
Currency code Rs.00
520 ## - SUMMARY, ETC.
Summary, etc. PART I ROLE OF CONSUMERS<br/>1. Consumer Behavior: Internal Factors<br/>2. Consumer Behavior: External Factors<br/>PART II MARKET & ORGANIZATION <br/>3. Understanding Market Environment<br/>4. Strategic Capability and Direction<br/>PART III 5. ADVANCED MARKETING-MIX<br/>6. Product and Brand Strategy<br/>7. Pricing Strategy<br/>8. Distribution and Promotion Strategy<br/>9. Marketing Research<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Discount Actual Price Bill Date Koha item type
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 07/02/2026 Design Book Studio 10693.49 278   658.8 RAJ SOFT-BK-4972 09/02/2026 33% 15960.44 12/12/2025 Books