Marketing Management (Record no. 370784)

MARC details
000 -LEADER
fixed length control field 00506nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260327130835.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260327b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789367138199
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT B23004
100 ## - MAIN ENTRY--PERSONAL NAME
Author Kotler P
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 17th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson India
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent 649p
500 ## - GENERAL NOTE
Keywords Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller K L
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cerven A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Actual Price Bill Date Koha item type Original Barcode
    Dewey Decimal Classification     Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 11/02/2026 The Forward Books 1180.00 25312   658.8 KOT B23004 HIMR-BK-23004 27/03/2026 861.40 29/01/2026 Books B23004
    Dewey Decimal Classification     Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 11/02/2026 The Forward Books 1180.00 25312   658.8 KOT B23005 HIMR-BK-23005 27/03/2026 861.40 29/01/2026 Books B23005