Case Studies in Marketing Management (Record no. 370829)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00428nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330172708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260330b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131761397 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KUM B22978 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Kumar R |
| 245 ## - TITLE STATEMENT | |
| Title | Case Studies in Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson India |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 378p |
| 500 ## - GENERAL NOTE | |
| Keywords | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Net Price | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Actual Price | Bill Date | Koha item type | Original Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 11/02/2026 | The Forward Books | 760.00 | 25312 | 658.8 KUM B22978 | HIMR-BK-22978 | 30/03/2026 | 554.80 | 29/01/2026 | Books | B22978 |