Integrated Advertising, Promotion, and Marketing Communications (Record no. 61058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00356nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 5356 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow K E & Baack D E |
| 9 (RLIN) | 96636 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Prentice Hall |
| Place of publication, distribution, etc. | Delhi |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Original Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 30/11/2006 | Satya Gilani | 659.1 | HIMR-AV-653 | 07/10/2022 | 30/11/2006 | Video Casset | AV0653 | |||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 01/01/1900 | Satya Gilani | 659.1 | HIMR-AV-654 | 07/10/2022 | 30/11/2006 | Video Casset | AV0654 |