Advertising management : Marketing communication and promotion (Record no. 84437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7660-047-4 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | KUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kulkarni M V |
| 9 (RLIN) | 107212 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management : Marketing communication and promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2000 |
| Name of publisher, distributor, etc. | Everest Publishing house |
| Place of publication, distribution, etc. | Pune |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160p |
| 500 ## - GENERAL NOTE | |
| Keywords | advertising |
| 500 ## - GENERAL NOTE | |
| Keywords | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 107213 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kulkarni M V |
| 9 (RLIN) | 107212 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 10 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Original Barcode | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn 2022-23 | Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 16/03/2000 | Everest publisher | 70.00 | 659.1 KUL B02085 | HIMR-BK-2085 | 25/01/2023 | 60.00 | 16/03/2000 | Books | B02085 | ||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 16/03/2000 | Everest publisher | 70.00 | 659.1 KUL B02088 | HIMR-BK-2088 | 25/01/2023 | 70.00 | 16/03/2000 | Books | B02088 | |||||
| Withdrawn 2022-23 | Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 16/03/2000 | Everest publisher | 70.00 | 659.1 KUL B02086 | HIMR-BK-2086 | 25/01/2023 | 70.00 | 16/03/2000 | Books | B02086 | ||||
| Withdrawn 2022-23 | Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 16/03/2000 | Everest publisher | 70.00 | 659.1 KUL B02089 | HIMR-BK-2089 | 25/01/2023 | 70.00 | 16/03/2000 | Books | B02089 |