Advertising management : Marketing communication and promotion (Record no. 84437)

MARC details
000 -LEADER
fixed length control field 00551nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7660-047-4
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number KUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kulkarni M V
9 (RLIN) 107212
245 ## - TITLE STATEMENT
Title Advertising management : Marketing communication and promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2000
Name of publisher, distributor, etc. Everest Publishing house
Place of publication, distribution, etc. Pune
300 ## - PHYSICAL DESCRIPTION
Extent 160p
500 ## - GENERAL NOTE
Keywords advertising
500 ## - GENERAL NOTE
Keywords Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 107213
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kulkarni M V
9 (RLIN) 107212
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 10
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode Total Checkouts
Withdrawn 2022-23       Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 16/03/2000 Everest publisher 70.00 659.1 KUL B02085 HIMR-BK-2085 25/01/2023 60.00 16/03/2000 Books B02085  
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 16/03/2000 Everest publisher 70.00 659.1 KUL B02088 HIMR-BK-2088 25/01/2023 70.00 16/03/2000 Books B02088  
Withdrawn 2022-23       Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 16/03/2000 Everest publisher 70.00 659.1 KUL B02086 HIMR-BK-2086 25/01/2023 70.00 16/03/2000 Books B02086  
Withdrawn 2022-23       Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 16/03/2000 Everest publisher 70.00 659.1 KUL B02089 HIMR-BK-2089 25/01/2023 70.00 16/03/2000 Books B02089