Advertising And Marketing Handbook (Record no. 84442)

MARC details
000 -LEADER
fixed length control field 00553nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-86852-18-2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number LEW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lewis H G
9 (RLIN) 107223
245 ## - TITLE STATEMENT
Title Advertising And Marketing Handbook
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1998
Name of publisher, distributor, etc. East-west book publisher
Place of publication, distribution, etc. Chennai
300 ## - PHYSICAL DESCRIPTION
Extent 293p
500 ## - GENERAL NOTE
Keywords Advertising
500 ## - GENERAL NOTE
Keywords advertising;marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 107224
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lewis H G
9 (RLIN) 107223
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 68
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
      Reference Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 19/03/1999 Varma Book Distributor 450.00 659.1 LEW B01526 HIMR-BK-1526 25/01/2023 382.00 19/03/1999 Books B01526