Advertising and Promotions (Record no. 84446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-008031-3 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SHA/D''S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah K |
| 9 (RLIN) | 107234 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotions |
| Remainder of title | An IMC Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2011 |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 987p |
| 500 ## - GENERAL NOTE | |
| Keywords | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 107235 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shah K & D'souza A |
| 9 (RLIN) | 107236 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 131 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Cost, normal purchase price | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Original Barcode | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 24/11/2011 | Pritam Book Centre | 525.00 | 7605 | 659.1 SHA/DS B10798 | HIMR-BK-10798 | 25/01/2023 | 394.00 | 16/09/2011 | Books | B10798 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 17/08/2011 | Pritam Book Centre | 525.00 | 7578 | 659.1 SHA/DS B10676 | HIMR-BK-10676 | 25/01/2023 | 394.00 | 03/08/2011 | Books | B10676 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 24/11/2011 | Pritam Book Centre | 525.00 | 7605 | 659.1 SHA/DS B10797 | HIMR-BK-10797 | 25/01/2023 | 394.00 | 16/09/2011 | Books | B10797 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 24/11/2011 | Pritam Book Centre | 525.00 | 7605 | 2 | 659.1 SHA/DS B10799 | HIMR-BK-10799 | 31/01/2025 | 394.00 | 16/09/2011 | Books | B10799 | 2 | 22/02/2024 | ||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 18/12/2008 | Satya Gilani | 659.1 SHA/D'S DB1402 | HIMR-DB-1402 | 25/01/2023 | 26/12/2008 | Donated Book | DB1402 | ||||||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 09/10/2009 | Satya Gilani | 659.1 SHA/D'S DB1507 | HIMR-DB-1507 | 25/01/2023 | 26/09/2009 | Donated Book | DB1507 |
