Advertising Creative (Record no. 84450)

MARC details
000 -LEADER
fixed length control field 00547nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4522-0363-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number ALT/GRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel T
9 (RLIN) 107245
245 ## - TITLE STATEMENT
Title Advertising Creative
Remainder of title Strategy, Copy, Design
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. Sage publication
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 420p
500 ## - GENERAL NOTE
Keywords advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 107246
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Altstiel T & Grow J
9 (RLIN) 107247
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 1394
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
      Reference Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 24/03/2014 Pritam Book Centre 5576.00 8915 659.1 ALT/GRO B12625 HIMR-BK-12625 25/01/2023 4182.00 24/03/2014 Books B12625