Advertising Management (Record no. 84451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-12190-8 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT/MYE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra R |
| 9 (RLIN) | 107248 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1996 |
| Name of publisher, distributor, etc. | Prentice Hall |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 754p |
| 500 ## - GENERAL NOTE | |
| Keywords | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 107249 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra R; Myers J G & Aaker D A |
| 9 (RLIN) | 107250 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 38 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Cost, normal purchase price | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Original Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 22/09/2005 | Pritam Book Centre | 250.00 | 1902 | 659.1 BAT/MYE B04571 | HIMR-BK-4571 | 25/01/2023 | 212.00 | 14/09/2005 | Books | B04571 | |||||
| Withdrawn 2022-23 | Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 16/09/2005 | Pritam Book Centre | 250.00 | 1902 | 659.1 BAT/MYE B04570 | HIMR-BK-4570 | 25/01/2023 | 212.00 | 14/09/2005 | Books | B04570 | ||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/07/1999 | Everest publisher | 195.00 | 659.1 BAT/MYE B01675 | HIMR-BK-1675 | 25/01/2023 | 195.00 | 23/07/1999 | Books | B01675 | ||||||
| Withdrawn 2022-23 | Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/07/1999 | Everest publisher | 195.00 | 659.1 BAT/MYE B01676 | HIMR-BK-1676 | 25/01/2023 | 195.00 | 23/07/1999 | Books | B01676 | |||||
| Withdrawn 2022-23 | Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/07/1999 | Everest publisher | 195.00 | 659.1 BAT/MYE B01674 | HIMR-BK-1674 | 25/01/2023 | 195.00 | 23/07/1999 | Books | B01674 | |||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 28/09/2006 | Pritam Book Centre | 250.00 | 3382 | 659.1 BAT/MYE B05456 | HIMR-BK-5456 | 25/01/2023 | 200.00 | 28/09/2006 | Books | B05456 |
