Advertising management : concepts and cases (Record no. 84455)

MARC details
000 -LEADER
fixed length control field 00500nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-451780-5
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan M
9 (RLIN) 107258
245 ## - TITLE STATEMENT
Title Advertising management : concepts and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1995
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 415p
500 ## - GENERAL NOTE
Keywords advertising
500 ## - GENERAL NOTE
Keywords Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 107259
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mohan M
9 (RLIN) 107258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode Total Checkouts
Withdrawn 2022-23       Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 21/07/1999 Everest publisher 170.00 659.1 MOH B01659 HIMR-BK-1659 25/01/2023 170.00 21/07/1999 Books B01659  
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 21/07/1999 Everest publisher 170.00 659.1 MOH B01661 HIMR-BK-1661 25/01/2023 170.00 21/07/1999 Books B01661  
Withdrawn       Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 21/07/1999 Everest publisher 170.00 659.1 MOH B01662 HIMR-BK-1662 25/01/2023 170.00 21/07/1999 Books B01662  
Withdrawn 2022-23       Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 21/07/1999 Everest publisher 170.00 659.1 MOH B01660 HIMR-BK-1660 25/01/2023 170.00 21/07/1999 Books B01660