Basic Marketing (Record no. 84650)

MARC details
000 -LEADER
fixed length control field 00569nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-256-06865-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mccarthy E J
9 (RLIN) 107676
245 ## - TITLE STATEMENT
Title Basic Marketing
250 ## - EDITION STATEMENT
Edition statement 10th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1990
Name of publisher, distributor, etc. IRWIN Publishers
Place of publication, distribution, etc. Boston
300 ## - PHYSICAL DESCRIPTION
Extent 734p
500 ## - GENERAL NOTE
Keywords marketing;basic marketing
500 ## - GENERAL NOTE
Keywords MM
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
9 (RLIN) 107677
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mccarthy E J & Perreault W D
9 (RLIN) 107678
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 59
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 03/10/1997 System sales 395.00 5005/01.10.1997   658.8 MCC B00485 HIMR-BK-485 25/01/2023 336.00 03/10/1997 Books B00485