Brakaway brand (Record no. 84777)

MARC details
000 -LEADER
fixed length control field 00526nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-061187-4
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL/SIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelly F J
9 (RLIN) 107942
245 ## - TITLE STATEMENT
Title Brakaway brand
Remainder of title How Great Brands Stand Out
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2005
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 289p
500 ## - GENERAL NOTE
Keywords Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
9 (RLIN) 107943
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kelly F J & Silverstein B
9 (RLIN) 107944
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 33
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 29/03/2006 Crossword 325.00 102   658.827 KEL/SIL B05115 HIMR-BK-5115 25/01/2023 292.00 28/03/2006 Books B05115