Brand Positioning (Record no. 84782)

MARC details
000 -LEADER
fixed length control field 00541nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-058159-2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Monappa A
9 (RLIN) 107954
245 ## - TITLE STATEMENT
Title Brand Positioning
Remainder of title Strategies For Competitive Advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1997
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 299p
500 ## - GENERAL NOTE
Keywords Advertising,Brand positioning
500 ## - GENERAL NOTE
Keywords Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
9 (RLIN) 107955
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Monappa A
9 (RLIN) 107954
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 12/11/1997 Anmol Book Depot 165.00   658.827 SEN B00645 HIMR-BK-645 25/01/2023 165.00 11/12/1997 Books B00645