Brand Positioning (Record no. 84783)

MARC details
000 -LEADER
fixed length control field 00548nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-462401-6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta S
9 (RLIN) 107956
245 ## - TITLE STATEMENT
Title Brand Positioning
Remainder of title Strategies For Competitive Advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1996
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 299p
500 ## - GENERAL NOTE
Keywords Branding
500 ## - GENERAL NOTE
Keywords Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
9 (RLIN) 107957
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sengupta S
9 (RLIN) 107956
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 22
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 12/03/1997 Word Book Shop 150.00 4269   658.827 SEN B00236 HIMR-BK-236 25/01/2023 128.00 24/02/1997 Books B00236
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 30/09/2005 Abha book seller 250.00 750/21.09.2005   658.827 SEN B04607 HIMR-BK-4607 25/01/2023 200.00 30/09/2005 Books B04607