Branding for Dummies (Record no. 84786)

MARC details
000 -LEADER
fixed length control field 00504nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-265-1127-3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number CHI/SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chiaravalle B
9 (RLIN) 107961
245 ## - TITLE STATEMENT
Title Branding for Dummies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2007
Name of publisher, distributor, etc. Wiley publication
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 364p
500 ## - GENERAL NOTE
Keywords Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chiaravalle B & Schenck B F
9 (RLIN) 107962
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 60
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 31/03/2008 Bookland 299.00 6931   658.827 CHI/SCH B06388 HIMR-BK-6388 25/01/2023 239.00 29/03/2008 Books B06388