Consumer Behaviour (Record no. 85414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-068216-X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | HAW/MOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins D I |
| 9 (RLIN) | 108622 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour |
| Remainder of title | Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2010 |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 866p |
| 500 ## - GENERAL NOTE | |
| Keywords | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins D I; Mothersbaugh D L & Mookerjee A |
| 9 (RLIN) | 108623 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 112 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Cost, normal purchase price | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Original Barcode | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 03/12/2010 | Forward Books | 510.00 | 4371 | 658.834 HAW/MOT B09304 | HIMR-BK-9304 | 25/01/2023 | 398.00 | 22/11/2010 | Books | B09304 | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 03/12/2010 | Forward Books | 510.00 | 4371 | 658.834 HAW/MOT B09303 | HIMR-BK-9303 | 25/01/2023 | 398.00 | 22/11/2010 | Books | B09303 | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 17/08/2011 | Pritam Book Centre | 550.00 | 7583 | 658.834 HAW/MOT B10687 | HIMR-BK-10687 | 25/01/2023 | 412.00 | 06/08/2011 | Books | B10687 | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 08/08/2011 | Pritam Book Centre | 550.00 | 7577 | 1 | 658.834 HAW/MOT B10634 | HIMR-BK-10634 | 08/01/2026 | 412.00 | 03/08/2011 | Books | B10634 | 03/06/2025 |
