Foundations of Advertising (Record no. 86393)

MARC details
000 -LEADER
fixed length control field 00513nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CHU/SET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla S A
245 ## - TITLE STATEMENT
Title Foundations of Advertising
Remainder of title Theory and Practice
250 ## - EDITION STATEMENT
Edition statement 7th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2010
Name of publisher, distributor, etc. Himalaya Publishing House
Place of publication, distribution, etc. Pune
300 ## - PHYSICAL DESCRIPTION
Extent 744p
500 ## - GENERAL NOTE
Keywords advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chunawalla S A & Sethia K C
9 (RLIN) 109687
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 99
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 19/10/2010 Pritam Book Centre 495.00 7134   659.1 CHU/SET B09084 HIMR-BK-9084 25/01/2023 396.00 07/10/2010 Books B09084