Integrated Advertising Promotion and Marketing Communictions (Record no. 87224)

MARC details
000 -LEADER
fixed length control field 00552nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-0996-2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO/BAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow K E
9 (RLIN) 110419
245 ## - TITLE STATEMENT
Title Integrated Advertising Promotion and Marketing Communictions
250 ## - EDITION STATEMENT
Edition statement 3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2011
Name of publisher, distributor, etc. Pearson Education
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 537p
500 ## - GENERAL NOTE
Keywords advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Clow K E & Baack D E
9 (RLIN) 110420
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 138
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 21/07/2011 Pritam Book Centre 550.00 7559   659.1 CLO/BAA B10585 HIMR-BK-10585 25/01/2023 412.00 19/07/2011 Books B10585