Integrated Advertising, Promotion, and Marketing Communications (Record no. 87225)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00539nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2450-1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow K E |
| 9 (RLIN) | 110421 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Prentice Hall |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 538p |
| 500 ## - GENERAL NOTE | |
| Keywords | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clow K E & Baack D |
| 9 (RLIN) | 110422 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 59 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Cost, normal purchase price | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Original Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/08/2006 | The Forward Books | 395.00 | 191 | 659.1 CLO B05325 | HIMR-BK-5325 | 25/01/2023 | 336.00 | 23/08/2006 | Books | B05325 | |||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 10/10/2006 | Pritam Book Centre | 395.00 | 3449 | 659.1 CLO B05571 | HIMR-BK-5571 | 25/01/2023 | 316.00 | 23/08/2006 | Books | B05571 | |||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/08/2006 | The Forward Books | 395.00 | 191 | 659.1 CLO B05356 | HIMR-BK-5356 | 25/01/2023 | 336.00 | 23/08/2006 | Books | B05356 | |||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/08/2006 | The Forward Books | 395.00 | 191 | 659.1 CLO B05357 | HIMR-BK-5357 | 25/01/2023 | 336.00 | 23/08/2006 | Books | B05357 | |||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 03/08/2007 | Satya Gilani | 659.1 CLO DB1300 | HIMR-DB-1300 | 25/01/2023 | 03/08/2007 | Donated Book | DB1300 |
