Marketing : Concepts & Cases (Record no. 88269)

MARC details
000 -LEADER
fixed length control field 00524nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230317115755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-060090-2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ETZ/WAL
100 ## - MAIN ENTRY--PERSONAL NAME
Author Etzel M J
245 ## - TITLE STATEMENT
Title Marketing : Concepts & Cases
250 ## - EDITION STATEMENT
Edition statement 13th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 735p
500 ## - GENERAL NOTE
Keywords Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Etzel M J & Walker B J
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Full call number Barcode Date last seen Actual Price Bill Date Koha item type Original Barcode Bill number Total Checkouts
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 02/03/2016 Donated Book- Outside Donar 1.00 658.8 ETZ/WAL DB2568 HIMR-DB-2568 25/01/2023 1.00 25/01/2023 Donated Book DB2568    
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 29/01/2009 The Forward Books 415.00 658.8 ETZ/WAL B07018 HIMR-BK-7018 25/01/2023 332.00 27/01/2009 Books B07018 415  
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 22/08/2006 Pritam Book Centre 735.00 658.8 ETZ/WAL B05318 HIMR-BK-5318 25/01/2023 588.00 22/08/2006 Books B05318 3149  
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 04/02/2010 Satya Gilani   658.8 ETZ/WAL DB1515 HIMR-DB-1515 25/01/2023   16/12/2009 Donated Book DB1515