Marketing As Strategy (Record no. 88274)

MARC details
000 -LEADER
fixed length control field 00578nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 067005789-4
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar N
9 (RLIN) 109014
245 ## - TITLE STATEMENT
Title Marketing As Strategy
Remainder of title Understanding The Ceo's Agenda for Driving Growth and Innovation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2004
Name of publisher, distributor, etc. Penguin books
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 270p
500 ## - GENERAL NOTE
Keywords Marketing strategies;Strategic marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar N
9 (RLIN) 109014
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 89
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 24/03/2005 Crossword 595.00 50138/23.3.2005   658.802 KUM B04437 HIMR-BK-4437 25/01/2023 506.00 24/03/2005 Books B04437