Marketing Management (Record no. 88313)

MARC details
000 -LEADER
fixed length control field 00543nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1-25-902641-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAM/NAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy V S
9 (RLIN) 111398
245 ## - TITLE STATEMENT
Title Marketing Management
Remainder of title Indian Context
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 788p
500 ## - GENERAL NOTE
Keywords marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramaswamy V S & Namakumari S
9 (RLIN) 111399
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 125
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 28/08/2013 Pritam Book Centre 625.00 6122 4 658.8 RAM/NAM B12154 HIMR-BK-12154 10/01/2026 24/09/2025 500.00 09/08/2013 Books B12154